Category: ML for Ads
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How Ads Work – Part 4, Auction
Welcome to the fourth post in the How Ads work series. Now it’s time to earn some money and sell ads ! This will be a short post and my goal in this post is to outline the basic mechanics of how the ads auction runs and complete our end to end understanding of the…
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How Ads Work – Part 3, Ranking
Welcome to the third post in the How Ads work series. In this post we are going to discuss Ads Ranking in depth. This is where ML really comes to the party! At the end of Ads Retrieval, we have a pool of about a thousand fairly relevant ad candidates. Now it’s time to really…
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How Ads Work – Part 2, Retrieval
In the last post we looked at an overview of the entire Ads system. In this post we will talk about Retrieval in depth. To recap, in Retrieval the goal is to cast a wide net over the entire Ads Index and quickly select a few thousand ad candidates which are broadly relevant for the…
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How Ads Work – Part 1, Introduction
Whether you’re searching for a new restaurant, scrolling through your social media or just getting laughs watching cat videos you have ads to thank for sponsoring this experience. When ads are good, you don’t notice them , when they are bad you get irritated and when they are unbelievably good you get creeped out. In…
No Free Hunch 